Gestion de la Relation Client (CRM)

Gestion de la Relation Client (CRM).

The Gestion de la Relation Client (CRM) is a level diploma preparing students for careers in the « Communication & Digital » sector. Programme delivered at Enerlab Academy in Asnières-sur-Seine, 15 minutes from central Paris.

Level—

Duration1 year

FormatWork-study · Initial

Volume800 h

RecognitionRNCP title

Programme overview

Over 1 year, in work-study (apprenticeship contract) or full-time study, the programme combines theoretical lessons, practical workshops and company assignments / internships. Work-study is 100 % funded by the employer (OPCO), with a regulated minimum monthly compensation.

Upon completion, graduates quickly enter the job market through Enerlab Academy's network of 500+ partner companies in the Île-de-France region, or continue with higher education.

Programme objectives

Goals of the programme:

Maîtriser les principes fondamentaux du CRM
Implémenter et configurer des solutions CRM
Analyser les données clients pour l'action commerciale
Optimiser les processus relationnels
Piloter la performance relationnelle

Admission & prerequisites

Required prerequisites and selection procedure:

Baccalauréat ou expérience en relation client
Maîtrise des outils bureautiques de base
Sens du relationnel et de l'écoute
Capacité d'analyse et esprit méthodique
Sur dossier et entretien de motivation

Detailed programme

Detailed teaching content:

Module	Year 1	Coef.
Fondamentaux de la relation client	35h	4
Outils CRM (Salesforce, HubSpot)	40h	5
Techniques de fidélisation et rétention	30h	4
Communication multicanale (email, téléphone, chat)	30h	3
Analyse de données client et segmentation	25h	3
Parcours client et expérience utilisateur	25h	3
RGPD et protection des données personnelles	15h	2
Projet professionnel et stage	55h	5

Skills acquired

Operational skills developed:

Career outcomes

Direct access to qualified positions on the market.

Chargé de relation client CRM Assistant chef de projet CRM Consultant CRM junior Analyste données clients Coordinateur expérience client

Salaries & sectors

Average gross annual salary

Junior (0-2 yrs)

24 000 – 28 000 € / year

Median (3-5 yrs)

28 000 – 33 000 € / year

Senior (5+ yrs)

38 000 – 48 000 € / year

Sources: APEC, France Travail, INSEE 2024 — gross annual salaries in the Île-de-France region.

Hiring sectors

Communication / advertising agencies

Digital production studios

E-commerce (content, social media)

Ad networks (Google, Meta, TikTok)

Media & press (web writing, video)

Influence marketing & community management

Internal communication services

Freelance / self-employed

Sessions 2026-2027

Fall intake

September 2026 start

Applications until 30 Sept 2026 · late entry until 30 Nov 2026

Winter intake

18 January 2027 start

Enrolments until 31 Jan 2027 (or until seats fill) · late entry until 28 Feb 2027

Gestion de la Relation Client (CRM).