Prise de RDV & Prospection B2B

Prise de RDV & Prospection B2B.

The Prise de RDV & Prospection B2B is a level diploma preparing students for careers in the « Commerce & Vente » sector. Programme delivered at Enerlab Academy in Asnières-sur-Seine, 15 minutes from central Paris.

Level—

Duration1 year

FormatWork-study · Initial

Volume800 h

RecognitionRNCP title

Programme overview

Over 1 year, in work-study (apprenticeship contract) or full-time study, the programme combines theoretical lessons, practical workshops and company assignments / internships. Work-study is 100 % funded by the employer (OPCO), with a regulated minimum monthly compensation.

Upon completion, graduates quickly enter the job market through Enerlab Academy's network of 500+ partner companies in the Île-de-France region, or continue with higher education.

Programme objectives

Goals of the programme:

Maîtriser les techniques de prospection B2B
Développer des scripts d'appel efficaces
Qualifier les prospects et identifier les décideurs
Gérer les objections et convertir en RDV
Optimiser le suivi et la relance

Admission & prerequisites

Required prerequisites and selection procedure:

Niveau Bac ou expérience commerciale
Excellente expression orale et écrite
Motivation pour le développement commercial
Résistance au stress et persévérance
Test de motivation et entretien individuel

Detailed programme

Detailed teaching content:

Module	Year 1	Coef.
Techniques de prospection téléphonique B2B	45h	5
Qualification de leads et scoring	30h	4
Prise de rendez-vous et relances	35h	5
Environnement B2B et cycles de vente	25h	3
Outils de prospection (LinkedIn Sales Navigator, CRM)	30h	3
Argumentation commerciale et objections	25h	4
Droit commercial et RGPD appliquée	15h	2
Mises en situation et stage en entreprise	55h	5

Skills acquired

Operational skills developed:

Career outcomes

Direct access to qualified positions on the market.

Téléprospecteur B2B Chargé de développement commercial Business Developer junior Sales Development Representative (SDR) Account Executive junior

Salaries & sectors

Average gross annual salary

Junior (0-2 yrs)

24 000 – 28 000 € / year

Median (3-5 yrs)

28 000 – 33 000 € / year

Senior (5+ yrs)

38 000 – 48 000 € / year

Sources: APEC, France Travail, INSEE 2024 — gross annual salaries in the Île-de-France region.

Hiring sectors

Retail chains (Carrefour, Leclerc, Auchan)

Specialized retail (Decathlon, Fnac, Boulanger)

E-commerce (Amazon, Cdiscount, Showroomprive)

B2B services (field & inside sales)

Telemarketing & customer relation centers

Luxury brands (LVMH, Kering, Richemont)

Banking & insurance (branch & advisory)

Import-export & international trading

Sessions 2026-2027

Fall intake

September 2026 start

Applications until 30 Sept 2026 · late entry until 30 Nov 2026

Winter intake

18 January 2027 start

Enrolments until 31 Jan 2027 (or until seats fill) · late entry until 28 Feb 2027

Prise de RDV & Prospection B2B.