Publicité en Ligne & Campagnes Digitales

Publicité en Ligne & Campagnes Digitales.

The Publicité en Ligne & Campagnes Digitales is a level diploma preparing students for careers in the « Communication & Digital » sector. Programme delivered at Enerlab Academy in Asnières-sur-Seine, 15 minutes from central Paris.

Level—

Duration1 year

FormatWork-study · Initial

Volume800 h

RecognitionRNCP title

Programme overview

Over 1 year, in work-study (apprenticeship contract) or full-time study, the programme combines theoretical lessons, practical workshops and company assignments / internships. Work-study is 100 % funded by the employer (OPCO), with a regulated minimum monthly compensation.

Upon completion, graduates quickly enter the job market through Enerlab Academy's network of 500+ partner companies in the Île-de-France region, or continue with higher education.

Programme objectives

Goals of the programme:

Maîtriser les principales plateformes publicitaires
Apprendre à créer et optimiser des campagnes
Analyser les performances et le ROI
Développer des stratégies d'acquisition
Gérer un budget publicitaire

Admission & prerequisites

Required prerequisites and selection procedure:

Connaissances web de base
Intérêt pour le marketing digital
Sens de l'analyse et des chiffres
Curiosité pour les nouvelles technologies
Sur dossier et entretien de motivation

Detailed programme

Detailed teaching content:

Module	Year 1	Coef.
Google Ads (Search, Display, Shopping)	45h	5
Meta Ads et publicité sur les réseaux sociaux	40h	5
SEO et référencement naturel	30h	4
Stratégie de campagne et media planning	30h	4
Analytics web et mesure de performance	25h	3
Copywriting publicitaire	20h	3
Budget publicitaire et ROI	20h	3
Projet professionnel et stage	50h	5

Skills acquired

Operational skills developed:

Career outcomes

Direct access to qualified positions on the market.

Traffic Manager Responsable Acquisition Spécialiste Publicité Digitale Media Planner Digital Consultant en Performance

Salaries & sectors

Average gross annual salary

Junior (0-2 yrs)

24 000 – 28 000 € / year

Median (3-5 yrs)

28 000 – 33 000 € / year

Senior (5+ yrs)

38 000 – 48 000 € / year

Sources: APEC, France Travail, INSEE 2024 — gross annual salaries in the Île-de-France region.

Hiring sectors

Communication / advertising agencies

Digital production studios

E-commerce (content, social media)

Ad networks (Google, Meta, TikTok)

Media & press (web writing, video)

Influence marketing & community management

Internal communication services

Freelance / self-employed

Sessions 2026-2027

Fall intake

September 2026 start

Applications until 30 Sept 2026 · late entry until 30 Nov 2026

Winter intake

18 January 2027 start

Enrolments until 31 Jan 2027 (or until seats fill) · late entry until 28 Feb 2027

Publicité en Ligne & Campagnes Digitales.